Developing an Investment Attraction Strategy for a New City in Egypt

Our client, tasked with developing a new city in Egypt, faced a critical challenge: identifying the right industries to attract and determining how the city could appeal to leading players in those sectors. The overarching goal was to ensure the project's financial sustainability without relying on ongoing government incentives, while simultaneously creating high-skilled jobs to support local employment.

Our approach began with a strategic analysis of industries where Egypt holds a competitive edge. These included sectors benefiting from Egypt's advantageous time zone—close to major European, GCC, and African business hubs—and those that leverage the country's abundant technical talent. We deliberately prioritized industries resilient to technological disruptions, such as AI, to ensure long-term stability.

From this analysis, we identified a shortlist of high-value industries that promised significant job creation and an increase in Egypt's service exports. For each industry, we developed tailored pitch decks that the new city's administration could use to engage potential investors. In addition, we curated a comprehensive list of top players within these industries, enabling a systematic and targeted outreach strategy to build momentum for the city.

The results were remarkable: over 80% of the identified industries established a presence in the new city, leading to the creation of numerous high-paying jobs. This success not only reinforced Egypt's position as a hub for foreign investment but also laid the foundation for the city to thrive as a center of the knowledge economy.